Instructions and customer guidance

I create written, photographic and video-based instructions that make products and digital services easier to understand. I am particularly interested in identifying recurring customer questions and turning them into useful instructions, support content and smoother service experiences.

Content and visual communication

I plan and produce product photography, lifestyle images, campaign content, social media videos, website copy and other visual materials. My experience covers the full process from the initial idea and practical arrangements to shooting, editing and publishing.

Project coordination and practical development

I am used to coordinating shoots, events, campaigns and content projects involving different people, locations and schedules. I naturally notice small practical issues that affect the wider experience and enjoy finding solutions that make everyday work more efficient.

Selected work

E-commerce content development for Kuntokauppa.fi

As part of the marketing team, I helped develop product content and organic visibility across Finnish, Swedish and Norwegian online stores. My work included product descriptions, keywords, metadata, image ALT text, URL redirects, UTM tracking and video content embedded on product pages.

This project strengthened my understanding of e-commerce from both the technical and customer perspectives. Good content should not only be searchable. It should help customers understand the product and feel confident about moving forward.

Product instructions and guidance

I have planned and created assembly and usage instructions using text, photography and video. These materials helped make technical information easier to follow and supported customers before and after their purchase.

This work combines several of my strengths: customer understanding, visual thinking, clear communication and practical problem-solving.

Video content in fast-moving environments

I have created social media and event videos in situations where planning time was limited and the content had to be shaped during the event itself. I observed what was happening, identified the most useful moments and turned the material into a coherent, publishable story.

Photography and campaign content

My portfolio includes product, lifestyle, corporate, campaign and social media photography. Depending on the project, my role has included concept development, styling, finding models and locations, photography, video production, editing and adapting the final content for different channels.

Radio and media production

During my years as a producer at Bauer Media, I planned radio content, followed current events, coordinated interviews and collaborated with presenters, marketing teams, record labels and business partners.

Live broadcasting taught me to prioritise, react quickly and remain calm when plans changed. I also worked with audio, images, video and social media content, which gave me a broad foundation in multichannel communication.

Community events and fundraising

As an active member of our school’s parent association, I help plan events, fundraising activities and communications. I create promotional materials, develop sales ideas, find sponsors and take part in the practical arrangements with the rest of the team.

This community work reflects how I approach professional projects as well. I enjoy bringing people together, turning ideas into action and creating something genuinely useful for others.

Tools and platforms

I work with tools such as Adobe Photoshop, Premiere Pro, Canva, CapCut, WordPress, Squarespace and Microsoft 365. I also have experience with Shopify, Google Analytics, Google Ads, Jira, Miro and Notion.

I use AI as a practical assistant for research, ideation, structuring information and refining content. I remain critical of the results and make sure the final work is accurate, purposeful and written in a human voice.

How I work

Colleagues have described me as creative, loyal, fair and easy to work with. I take responsibility, contribute beyond my immediate role and look for ways to improve both processes and everyday working practices.

I can follow an established process, but I am equally comfortable working independently when the goal is clear. I thrive in a supportive team where people trust one another, share ideas and want to create better experiences for both customers and colleagues.

Well-being, learning and community

Continuous learning is an important part of my life. My educational background includes a Bachelor’s degree in Media, a vocational qualification in Photography and studies in fashion design, interior styling, nutrition, digital marketing and the practical use of AI.

Outside work, I enjoy staying active, spending time with my family and exploring topics related to health and well-being. Time away from work gives me space to reflect, notice new ideas and return to projects with a fresh perspective.

Let’s work together

I am interested in opportunities in customer service, Customer Success, service support, e-commerce, sales support, content production and service development.

If you are looking for someone who combines empathy, curiosity, creativity and a practical approach to getting things done, I would be happy to hear from you.